Post-modern media [1950’s
– now ?]
Features
of a post-modern society
·
State of hyperreality (media
reality is more real than reality)(simulacra)
·
Style over substance ad
content (looks good, means nothing)
·
High and low culture –
breakdown of distinction
·
Decline of meta-narrative
·
Death of the author – Roland
Barnes
·
Subjective over objective
·
Multiple realities
Post-modern
= after/against modernism
“there is not definition of
post-modernism because we are still living in a post-modern era”
·
Rise of the mass media
·
Magazines/newspaper
·
Advertising
·
Digital media à no
one’s had this before so it helps define post modernism
Exploring
the nature and impact
how the key concepts
Modernism
looked forward – radio, cinema
everything’s been done in post-moderism: narrative e.c.t so no narrative is now
new (e.g. western, romance, aliens)
One
main feature of post-modernism is nostalgia
it looks to the past
intertextuality – refers to old texts that have been created and mixes them up
to make something new (e.g. western + aliens = alien westerns)
Criticism
– philosophers only base their ideas on America and western societies (not
Africa and Asia e.c.t.) because they argue that those places are the most
advanced
Rene
Magrite – ‘the treachery of images’ (pipe painting)
We
all get out information about everything from media. It no longer reflects
society as it is reality and society
New media
Theorists
·
Jean Baudrilard
(hyperreality)
·
Jean Francois
(yotard)(meta-narratives)
·
Fredrick Jameson
(commodification of culture)
·
Strinati (media is society)
What
is post modernism?
·
A series of ideas
·
Greeks love nature
(classicism)
·
Nature is perfect
(neoclassicism)
·
Scientists wanted to prove it
is perfect
·
Feelings are more important
that facts (romanticism)
·
Modernism and post-modernism
Technology
leads to progress mixes
ideas up
fixed ideas (backwards
narratives)
1 channel in 1950s tv irony
– key feature 100’s
channels on tv now
Society
fragmented – people define themselves through more things now like hair colour,
music taste, fashion e.c.t.
meta-narrative – single organising structure e.g. the church/religion
the decline of the meta-narrative – no one goes to church like they used to
anymore
we don’t challenge the media representation
Post-modern
aesthetic is the look over meaning/style over substance
In
the past there was a clear distinction between high and low culture. High
culture was more important and now there is none
Classicism
Neo – classicism
(the Enlightenment)
romanticism
modernism
|
|
Marxism
Nietche à
‘God is dead’
Freud
We
are living in post-modernity
Post-war
Europe – the cold war (WWII)
industrialised murder
rationalised thoughts brought murder and war
^--and
enlightenment
Cold war
Two opposite (places) meta-narratives (west vs east)
Vietnam war – sent people to war
- camera crews able to film the war &
broadast back to USA
Segregation